In her earlier avatar Malavika worked on a wide plethora of B2B, B2C and B2E brands over 25 years.

Brands included Abbott, AIS, Alcatel Telecom, Astra Zeneca, BASF,Bosch, BPL, Coats, Ecomaster Corporation, Essar Steel, Deccan Herald, HMT Watches, Hewlett Packard, ICICI Bank, Indian Institute of Management Bangalore, Infosys International Instruments, McDowells, Caterpillar, Consolidated Distilleries, Godrej Real Good Chicken, Hyundai Santro ,JK Tyres, Mead Johnson, Medybiz, Microsoft, MTR Foods, Nandi Housing, Novartis, Novo Nordisk, Pampers, Pfizer, Reliance Polymers, Tata Coffee, Tata Tea, TNT Toyota Innova, 24/7, Wipro and Visa.

Malavika provides advisory services in the areas of Strategic Digital Communication, Branding, Marketing, Integrated Communication and Business Storytelling.