Building “Power Brands”

I believe in this very simple concept of balancing the three avatars of a brand. Its Consumer Avatar, its Employee Avatar and its Corporate Avatar. I call this perfectly balanced brand a Power Brand. Easier said than done. My reasoning is simple. In this hyper-connected world, we live in, where P2P (Peer-to-Peer) communication is rife, …

The power of PCubed. Purpose, Passion and a Plan.

Purpose, Passion and a Plan. My PCubed Formula. Simple, universally applicable, and versatile. It is applicable to a presentation, to a start-up and to Life. I always ask my students and mentees Do you have a Purpose for your actions? Are you Passionate about what you are doing? Do you have a Plan on how …

The Harita Formula for True Empowerment

The dictionary says Empowerment is having qualities that give a person or group of people the means to take more control of their lives and become stronger and more independent. A current buzz word used indiscriminately in my opinion. It is my belief that True Empowerment is a multi-dimensional, sociological, psychological, and economic process, not …